At WIDEWAY GROUP, we transform footwear concepts into commercial realities with industrial speed and precision. Operating from our 8-story facility in ChenDai Town, Jinjiang City—China's Footwear Capital—our dedicated R&D engineering department is equipped with computerized 3D shoe last digitizers, CAD pattern cutting plotters, and CNC sole mold machining centers.
Whether you provide a detailed tech pack, an Adobe Illustrator sketch, or a physical benchmark shoe, our Jinjiang footwear engineers fine-tune the biomechanical heel-to-toe drop, toe spring angle, instep girth, and cushioning midsole densities to ensure supreme comfort and athletic performance.
Choose the optimal production route tailored to your brand's development stage, design resources, and time-to-market goals.
| Service Feature | OEM (Original Equipment Manufacturer) | ODM (Original Design Manufacturer) |
|---|---|---|
| Design Origin | Provided by Buyer (Tech packs, 2D vector files, 3D outsole files, color CADs) | Selected from WIDEWAY's 500+ proprietary showroom models & trend catalogue |
| Tooling & Outsole Molds | Custom exclusive steel/aluminum mold opening (Buyer owns mold copyright) | Utilize WIDEWAY open-mold outsoles (Zero mold fee required, immediate tooling access) |
| Sample Turnaround | 10–14 days (including new pattern cutting and custom mock-up assembly) | 5–7 days (customized colorway & brand logo applied on existing lasts) |
| Minimum Order (MOQ) | 800–1,000 pairs per style (flexible across sizes EU 36-45) | Low MOQ: 500 pairs per colorway (ideal for startup drops & seasonal tests) |
| Customization Scope | 100% custom: uppers, knit structures, TPU overlays, sole compounds, hardware | Custom brand logo, color blocking, upper fabric swaps, footbed branding, custom packaging |
| Target Client Profile | Global sportswear titans, established streetwear labels, retail department stores | E-commerce brands (Amazon/Shopify), boutique fashion founders, fitness influencers |
A standardized engineering workflow ensuring rapid sample execution, tight tolerance fit, and flawless mass production.
Our Jinjiang footwear engineers analyze your tech pack, select or sculpt the anatomical shoe last (Men's EU 39-46, Women's EU 35-41, Kids), and generate 3D wireframe models for upper fit and sole tooling alignment.
Leveraging Chendai's 3,000+ material mills, we procure engineered Flyknit jacquards, waterproof split suede, microfiber leathers, TPU shanks, and OrthoLite insoles with exact Pantone TCX color matching.
Our dedicated rapid-sample workshop cuts patterns with digital CNC oscillating knives, stitches uppers on computerized machines, lasts the trial pairs, and bonds outsoles for fit and wear testing.
Prototypes undergo Bally flexing (100,000 cycles), sole peel adhesion tests, and weight calibration before high-definition video inspection and express courier delivery (DHL/FedEx/UPS) to your desk.
Once the confirmation pair is signed off, our 4 modern assembly lines roll into mass production. Automated infrared cementing tunnels, computerized lasting pincers, and 100% needle detector checks guarantee perfection.
Custom branded shoe boxes, FSC tissue paper, hangtags, UPC barcodes, and moisture desiccants are loaded into 20GP/40HQ export containers and dispatched via Xiamen Port or Quanzhou Port.
Every component of your shoe can be customized to embody your brand identity with premium retail presentation.
Seamless TPU heat transfer, high-frequency 3D embossing, liquid silicone injection badges, reflective 3M overlays, and woven tongue damask labels.
Engraved bottom logo plates, dual-density color injection, translucent crystal rubber pods, air cushion units, and proprietary tread patterns.
Screen-printed or foil-stamped brand logos on breathable mesh, OrthoLite open-cell PU, memory foam, or molded arch-support cork footbeds.
FSC-certified kraft shoe boxes with drawer pulls, spot-UV logo printing, customized tissue paper, branded cotton dust bags, and UPC barcodes.
ChenDai Town in Jinjiang City is the epicenter of global athletic footwear manufacturing, producing over one billion pairs of sneakers annually. In this specialized geographic cluster, every single component of a shoe—from carbon fiber shanks and air bladders to jacquard circular knit machines—is manufactured within a 15-minute radius.
For global brand managers and startup founders, this means unparalleled material variety, lightning-fast sample creation without overseas raw material transit lags, and highly competitive FOB pricing backed by deep economies of scale.
Send us your tech pack or shoe design sketch. Our Jinjiang engineering team will provide a cost estimation, mold evaluation, and free sample consultation within 24 hours.
+86 185 0595 9266