WIDEWAY GROUP (operating legally as Jinjiang Wanwei Import and Export Co., Ltd. / 晋江市万维进出口有限公司) was founded in 2007 in ChenDai Town, Jinjiang City, Fujian Province—the globally renowned footwear manufacturing capital producing over 1 billion pairs of athletic and casual shoes every year.
Over nearly two decades of steadfast growth, WIDEWAY has developed into a comprehensive footwear manufacturing enterprise integrating 3D CAD ergonomic shoe last design, automated cutting beds, high-speed CNC pattern stitching, continuous conveyor assembly, SATRA-standard mechanical testing, and international freight container logistics.
Today, our 4 modern assembly lines produce over 300,000 pairs monthly. We are proud contract OEM/ODM manufacturing partners for iconic sportswear brands including FILA, KAPPA, AIRNESS, DIADORA, STARTER, and WRANGLER, while nurturing over 50 boutique streetwear, fitness, and direct-to-consumer footwear startups with low 500-pair MOQs.
From a specialized shoemaking workshop to a certified tier-1 global footwear manufacturing group.
Established in Jinjiang's shoe cradle with 1 cold-cemented line specializing in lifestyle sneakers and vulcanized casuals.
Commissioned computerized 9-pincer hydraulic toe-lasting machines and automated conveyor drying tunnels, doubling capacity to 1M pairs/year.
Achieved official BSCI social audit certification and ISO 9001:2015 quality accreditation, initiating volume supply to European retail giants.
Selected as authorized OEM manufacturer for FILA, Diadora, STARTER, and Wrangler, meeting stringent multinational brand audits.
Launched dedicated 500-pair agile production lines and 3D CAD modeling suite, enabling emerging brands to launch custom sneakers in 7–10 days.
Integrated GRS recycled RPET flyknit meshes, bio-based sugarcane EVA, physical testing lab, and 300,000+ monthly pairs across 4 lines.
Take a visual tour through our computerized lasting workshop, CNC stitching lines, physical lab, and container loading dock.
ChenDai Town in Jinjiang City, Fujian Province is celebrated globally as "China's Footwear Capital" (中国鞋都). It represents the most complete, dense, and specialized athletic shoe industrial ecosystem in the world, responsible for nearly 10% of global sneaker production.
Because WIDEWAY is located in Building 8A, Jinxin Road, Chendai, our production lines enjoy direct physical proximity to 3,000+ material manufacturers within 15 minutes. From specialized TPU shank molders and circular jacquard knitters to regional customs bonded warehouses, everything is at our fingertips.
We warmly invite international footwear brand directors, procurement heads, and startup creators to tour our 8F showroom, inspect physical shoe samples, and audit our 4 assembly lines in Jinjiang.
📍 8F, Building 8A, NO.618, JINXIN Road, ChenDai town, Jinjiang, QuanZhou City, Fujian Province, China
+86 185 0595 9266